1. Introduction
Earthbeauty ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website earthbeauty.world (the "Site") or engage with our services.
This policy applies to all visitors, users, and others who access our services. By using our Site or services, you consent to the data practices described in this policy.
2. Data Controller
The data controller responsible for your personal information is:
Earthbeauty
Dam 17
1012 JS Amsterdam
Netherlands
Email: service@earthbeauty.world
Phone: +31 20 620 3432
3. Information We Collect
3.1 Information You Provide Directly
We collect information that you voluntarily provide to us when you:
- Fill out contact forms or enquiry forms
- Book a session or program
- Subscribe to our newsletter or communications
- Participate in our programs or sessions
- Communicate with us via email, phone, or other channels
This information may include:
- Full name
- Email address
- Phone number
- Postal address
- Payment information (processed by third-party payment processors)
- Program preferences and scheduling information
- Any other information you choose to provide
3.2 Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:
- IP address
- Browser type and version
- Operating system
- Referring URLs
- Pages viewed and time spent on pages
- Date and time of visits
- Device identifiers
3.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information, please see our Cookie Policy.
4. How We Use Your Data
We use the information we collect for the following purposes:
4.1 Service Delivery
- To provide, operate, and maintain our services
- To process bookings and manage your participation in programs
- To communicate with you about sessions, programs, and services
- To send you educational materials and program-related information
4.2 Business Operations
- To process payments and maintain financial records
- To respond to your enquiries and provide customer support
- To send administrative information, such as updates to our terms and policies
- To maintain records for legal and regulatory compliance
4.3 Improvement and Development
- To understand how our Site and services are used
- To improve and optimize our Site, services, and user experience
- To develop new programs and offerings
- To conduct research and analysis (using anonymized data)
4.4 Marketing and Communications
- To send you newsletters and marketing communications (with your consent)
- To inform you about new programs, services, or offerings
- To conduct surveys and gather feedback
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
4.5 Legal and Security
- To comply with legal obligations and regulatory requirements
- To protect our rights, property, and safety, and that of our users
- To detect, prevent, and address fraud, security issues, or technical problems
- To enforce our Terms of Use and other agreements
5. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
| Purpose | Legal Basis |
|---|---|
| Service delivery and contract performance | Contractual necessity (GDPR Art. 6(1)(b)) |
| Marketing communications | Consent (GDPR Art. 6(1)(a)) |
| Legal compliance and record-keeping | Legal obligation (GDPR Art. 6(1)(c)) |
| Business operations and improvement | Legitimate interests (GDPR Art. 6(1)(f)) |
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods:
- Contact enquiries: 2 years from last contact
- Client records: 7 years from last service (for legal and tax compliance)
- Marketing data: Until you withdraw consent or 3 years of inactivity
- Website analytics: 26 months (Google Analytics default)
- Financial records: 7 years (legal requirement)
When we no longer need your personal information, we will securely delete or anonymize it.
8. Security Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure server infrastructure with regular security updates
- Access controls and authentication mechanisms
- Regular security audits and vulnerability assessments
- Employee training on data protection and security
- Secure backup and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
9. Your Rights
Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal information:
9.1 Right of Access
You have the right to request a copy of the personal information we hold about you.
9.2 Right to Rectification
You have the right to request that we correct any inaccurate or incomplete personal information.
9.3 Right to Erasure ("Right to be Forgotten")
You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
9.4 Right to Restriction of Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances.
9.5 Right to Data Portability
You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
9.6 Right to Object
You have the right to object to our processing of your personal information based on legitimate interests or for direct marketing purposes.
9.7 Right to Withdraw Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
9.8 Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.
Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Website: autoriteitpersoonsgegevens.nl
Phone: +31 70 888 8500
Exercising Your Rights
To exercise any of these rights, please contact us at service@earthbeauty.world. We will respond to your request within one month, as required by law.
11. International Data Transfers
Your information may be transferred to and processed in countries other than the Netherlands, including countries outside the European Economic Area (EEA) that may have different data protection laws.
When we transfer your personal information outside the EEA, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Privacy Shield certification (where applicable)
- Binding Corporate Rules
12. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on this page with a new "Last updated" date
- Sending you an email notification (if you have provided your email address)
- Displaying a prominent notice on our Site
We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes indicates your acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Earthbeauty
Dam 17, 1012 JS Amsterdam, Netherlands
Email: service@earthbeauty.world
Phone: +31 20 620 3432
Office Hours: Monday–Friday, 09:00–17:00 CET